How to Plan Your Advertising Budget and Calculate ROI and ROAS
Monday July 6th, 2020How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.
Full StoryMarketing Articles
Why Invest in SEO: A Lesson in Compound Interest
Thursday June 11th, 2020SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.
Full Story
Finding Opportunities In A Turbulent Time
Wednesday April 1st, 2020The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.
Full Story
How To Predict Digital Marketing ROI With Confidence
Wednesday November 6th, 2019It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.
Full Story
Growth Marketing for Startups vs. Established Businesses
Monday March 11th, 2019Marketing for startups is different than established businesses. As a result, I have found the need to alter my approach when mapping a growth strategy for the fast-paced world of startups. Here are a few tips from my experience.
Full Story
The Power of Catalysts to Increase Conversions
Tuesday November 6th, 2018Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
Full Story
The Questions To Answer Before Scaling Your Strategic Marketing Plan
Thursday August 23rd, 2018Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.
Full Story
Become A Spy To Improve Your Marketing Research Process
Wednesday January 31st, 2018The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
Full Story
Don’t Confuse Mission with Brand Positioning
Friday October 13th, 2017It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
Full Story
The Importance of Marketing Research
Wednesday April 26th, 2017While Silicon Valley often glamorizes the “Ready, Fire, Aim” approach, it is important to “measure twice, cut once” when it comes to building your marketing strategy.
Full Story