What is UX? Good User Experience is Good Customer Experience
Tuesday May 19th, 2015User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.
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Questions To Ask Before You Hire A Website Design Company
Wednesday February 25th, 2015Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.
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Call Tracking and How it Can Save Your Business
Tuesday February 3rd, 2015Call tracking and recording allows for the connection of various online marketing initiatives with clients' sales providing a clear direction for making campaign improvements.
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Managing Client Expectations: For Designers
Wednesday November 19th, 2014You cannot assume that your only job is to make your client happy. You also cannot disregard the opinions of your client. The ultimate goal for designers who want to build strong client relationships is to strike that delicate balance between the two.
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From College Life to Digital Marketing Agency
Thursday November 6th, 2014Three recent college grads talk about life after college, interning in the agency world, and share some tips on transitioning into full time employment
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Home Team Marketing: A New Era In Brand Distribution
Thursday September 4th, 2014Employers are embracing employees as their primary marketers. Learn why this is a good thing for many companies.
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Tracking Matters
Tuesday August 26th, 2014With so much big data and analytics options, tracking digital marketing initiatives can be daunting. Use this scrappy tool set to identify which of your initiatives are working and which are just wasting your money.
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Famous Logos and Designer Hate
Tuesday August 19th, 2014For as long as there have been companies to rebrand, there have been designers to make snarky comments about their new identities. Designer hate has always been around to some degree, but not as it exists today. Why is everybody jumping on the designer hate bandwagon?
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Business Logo Design: What It Means for Your Brand Strategy
Wednesday June 11th, 2014Brand identity is nearly everything associated with a company, its mission and value proposition. The corporate logo, just one component of brand identity, is one of the most important.
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Storytelling with Analytics: The Perfect Combination
Tuesday March 18th, 2014Storytelling isn’t what it used to be. These days you need to back up your story with data.
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