The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

Websites Need to be Predictable, Not Boring

Where has the soul in web design gone? The web in general has grown in the right direction in terms of usability, but we've lost some of the bold creativity in the process. How can we recapture the soul? And more importantly why should we?

A/B Website Optimization Without Split Testing Software

This is simple and quick method to try out A/B testing before investing in expensive split testing software.

User Experience = Human Experience: a Lesson on Usability

Human behavior is greatly influenced by unconscious thought. With a basic understanding of human cognition, we can help anticipate user behavior.

What is UX? Good User Experience is Good Customer Experience

User experience, or UX, is often overlooked as an important factor in a company's overall customer experience. It shouldn't be.

The Top 6 Client Complaints About Designers (and How to Deal with Them)

If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin?

Questions To Ask Before You Hire A Website Design Company

Make sure your project scope, needs, expectations and values line up well with the website design company that your hire.

How Much Does a Custom Website Cost?

Custom website costs will vary based on your company size, extent of needs, features and functionality, and the quality and experience of your website design company. So how do you decide what company, budget and website solution is right for you?

Custom Website Design vs. Template

Unsure whether to go custom or template with your website? This article outlines the reasons to choose each option, based on factors like company size, needs, functionality and budget.

Responsive Web Design Menu Examples with CSS and JQuery Tips

In this article, we'll dissect two approaches to creating responsive web design menus; the slide down and the slide in. We'll look at the HTML, CSS, and jQuery to make these mobile friendly menus function.

Simplify Your Navigation for Better Usability

Your website's navigation is a crucial piece of the user experience. When executed well it will help user engagement and result in a higher conversion rate. This article will give you general guidelines for structuring your navigation to work for your user's needs.

Motion: The New Skeuomorphism

The transition from skeuomorphic design to flat design is old news. Gone are the days of emulating real life in a digital form… or are they?

Examples of Innovation In Design

The design industry is highly saturated these days, thus increasing the level of quality necessary to be truly innovative. I've compiled some noteworthy work from various mediums of design to highlight the innovation that still exists in such a crowded market.