Recently, I’ve been reading a project manager’s playbook - The Art of Client Service by Robert Solomon. Over this three-part series, I’ll be distilling his most basic concepts down, especially those I have already been applying to my own account management style.

Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.

A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.

If you’re thinking about adding infinite scrolling to your site, there are a number of factors that you need to consider before making any decisions. Make sure you have a strong understanding of the kind of content you share and the people who are viewing it.

A quick script to help integrate a git work flow seamlessly into a local/remote server testing environment using php.

Hyper-personal targeting and new Facebook conversion tracking make for great advertising, whether you like it or not.

Usability is the most important function of every website. It doesn’t matter how attractive your site is. If it isn’t easy to use, it won’t engage your audience.

While companies like Seamless are willing to invest $7 per Facebook fan, many small businesses are still hesitant to invest in social media marketing at all.

Investing in a solid foundation for your website is smarter than putting your money into building advanced features before they’re necessary.

As 2012 comes to an end, it seems like a good time to toss around some ideas for what 2013 will hold. Here is one prediction from each of us here at Brolik.

A marketing director is faced with countless options for marketing their company online. In addition, the evolution of the Internet has created an array of new opportunities, leaving some marketing directors struggling. Stay on the leading edge with a thorough digital strategy.

Increasingly over the past few years, we’ve seen a shift on the web from largely text-based layouts to a focus on imagery. While a desire for engaging visuals definitely plays a role in this shift in design style, another factor plays into this as well─ our decreasing attention spans.