The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

Design Systems, Not Layouts

Digital design is evolving, and static digital layouts just don’t make sense anymore. This means that digital designers need to evolve, too.

6 Facebook Tips and Tricks for Business

There are lots of things you can be doing to cultivate genuine followers and enthusiasts for your brand. Let’s talk about some good ones.

Content Strategy: Or 5 Ways To Be Likable

Being likable in the real world is often a result of successfully mastering five basic traits... being informative, entertaining, relevant, consistent, and honest. In the same way, these five traits make for a successful content strategy for your website or business.

Everlast.com: A Case Study

We recently launched the new Everlast.com, and we'd love to tell you why it's so exciting.

Should You Strive for Brand Saturation In Your Marketing Plan?

Are you tossing aside “brand saturation” as simply a buzz term? Instead, discover what it really means to reach brand saturation, and why it is something your company should focus on.

Responsive Design in the Real World (Part 2: for Designers and Coders)

Real World Responsive Part 1 addressed responsive design’s practicality from a business standpoint. Real World Responsive Part 2 takes on the challenges of designing and coding responsive websites.

Good Design Sells

There is no doubt that a well designed world is a better world to live in. Our daily interactions are all made more enjoyable by the appeal of the aesthetic surrounding them. If aesthetic is so alluring, why shouldn't this be considered a crucial component to the success of a business?

Social Media Marketing Etiquette: How To Be Successful, Not Annoying

When planning your social media marketing efforts, think about what your fans and followers want to see, and what they'll respond to. If you want to get the most out of your content and conversations, follow this list of social media tips and avoid the faux pas.

Responsive Web Design or a Separate Mobile Website

There’s a lot of talk about how you should structure your website’s content for mobile devices, and there’s a lot of talk about what techniques and strategies can be used to build your mobile website. Let’s not confuse the two topics.

What is Good Customer Service: Understanding Your Clients' Emotions to Design a Better Customer Experience

Responsive Design in the Real World (Part 1)

With some experience under our belts and some time to reflect on the technique, we’ve learned that responsive design isn’t without challenges, but it’s worth every hardship.

Mobile App vs. Mobile Web Part II: Building For The Future of Devices

Before thinking about your "mobile strategy," step back and thing bigger: device strategy. How will you launch great experiences on all current desktops, tablets and mobile devices, while preparing yourself for devices that will hit the market over the next 5 years?