The Brolik blog

We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.

The Art of Client Service: A Three-Part Breakdown - Managing Business Relationships

The three main attributes of managing client relationships in today's digital age are attitude, communication, and trouble. Navigating each is as important as any other, and when working in harmony, can add serious fortitude to business relationships.

Getting the Most out of Free Organic Search Engine Optimization Tools

Here are five free tools to help diversify your SEO research and improve your efforts.

Content Marketing Strategies 101

Content marketing has become one of the biggest buzz terms in online marketing for 2013. In an attempt to avoid getting lost in the buzz, I wanted to break content marketing strategies into what they really are.

Digital Strategy: A Website Launch is Only the Beginning

Launching a website is only half the battle. Online marketing strategy and ongoing website optimization is necessary to increase traffic and performance. At Brolik, we spent years building great websites, but recently came to the realization that as a “web” company, we’re responsible for the success and growth of the websites we build, and have the opportunity to help our clients beyond the launch.

Google+ Gets a Redesign: Heavy Imagery and Prominent Grid Layouts Reign Supreme

Previously, I wrote about how modern web design has become much more visual, with large imagery becoming the central focus. The emphasis on visuals and grid layouts is especially prevalent on social networks, like Facebook and Pinterest. Now another social media platform is joining the ranks: Google+.

WordPress is Not for Developers

Picking out WordPress as a CMS for a company website is like buying a pre-built house with a nice shed in the back because you like the shed, then tearing down the house’s walls and building new ones with the pieces of the shed.

Responsive Web Design Examples with CSS Tips and Tricks

Responsive design is all about enhancing the user experience depending on the screen size of the device being used. Here are some responsive web design examples with some CSS and jQuery tips and tricks.

Corporate Video Production Is Dead

The traditional corporate video, testimonial video and sales video are fading away, leading to more human web video content.

Things Clients Say (And Why They Say Them)

If clients always have the same few comments on all design presentations, maybe we're not doing a good job of educating them.

The Art of Client Service: A Three-Part Breakdown

Recently, I’ve been reading a project manager’s playbook - The Art of Client Service by Robert Solomon. Over this three-part series, I’ll be distilling his most basic concepts down, especially those I have already been applying to my own account management style.

How Rehab Financial Group Increased Leads Using Digital Strategy

Rehab Financial Group started working with Brolik in 2012 to improve their digital strategy, increase traffic and secure more loans for their clients. It turned out to be a good decision for the company. I discussed the process with Rehab Financial Group's president, Susan Naftulin.

Brand Awareness vs Lead Generation: Have You Found the Balance?

A successful and well-recognized brand is the result of many things that were done right over time. With the right balance of brand awareness and lead generation, the challenge of creating a well-recognized brand can be made much more attainable.