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We love launching brands, creating entertaining content and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Brolik Blog.-
Recent Posts
- Responsive Web Design or a Separate Mobile Website
- What is Good Customer Service: Understanding Your Clients’ Emotions to Design a Better Customer Experience
- Responsive Design in the Real World (Part 1)
- Mobile App vs. Mobile Web Part II: Building For The Future of Devices
- Gamification: Turning Boring Tasks Into Adventures
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Categories
Mobile Site vs. Mobile App: What You Need to Know About Going Mobile
As an agency executive, marketer or business decision maker, you’re constantly considering your mobile marketing strategy and how much time and attention you’re devoting to mobile products and initiatives. The debate is no longer “should we” create a mobile site or optimize for mobile users, it’s now “how should we?” More…
Social Media: Are You Convinced Yet?
Even with convincing arguments from marketing directors, you have to wonder why CFOs and CEOs are sitting and waiting for more financial proof before they carve out a line for social media in their budgets, as if ROI (a very specific financial measurement) is the only metric to quantify the value of social media spend. What about brand saturation, engagement, loyalty and reputation with consumers? More…
Brolik Value Proposition, Round 2
I recently met a newcomer to Philadelphia at a Chamber of Commerce orientation who is positioning himself as a sales trainer that can help clients leverage social media brand strategies to increase referrals and sales. Not only is he providing an updated twist on the generic “sales coach” profession by consulting clients on a developing marketing tool that folks seem to struggle with, he realizes the importance of making sure a captive audience understands his value proposition. More…
What do you mean start a blog? I asked for SEO.
3 ways that setting up a corporate blog can get website traffic and increase customer engagement. More…
Quick Response Codes and Beyond: Interactive Marketing Takes it to the Streets
A Quick Response (QR) code is essentially a bar-code, a two dimensional image that contains encoded data that can be read by scanning the image with the appropriate application or device. Where does this technology fit in modern interactive marketing? More…
Why You Need to Notice Usability (and How It Can Make the World a Better Place)
Usability is a key concept in web development. The term is self-explanatory in some ways, but it’s important to know exactly what it means in the web context and also in the larger context of the actual, physical world. More…
Putting it to Practice: Tips on Business Relationship Management
Has a business relationship ever become tense or soured due to unforeseeable snags in the plan? This tension can be due to miscommunication, falling behind schedule, not having a clearly defined scope of work, and more. If this isn’t familiar,More…
Marketing Is Key To Indie Film Success
You need to think like a blockbuster and grind like an indie. Assume you’re going to have to do it yourself but utilize as many partners as you can in the process. It’s going to take some smarts, some serious nichebusting and probably a crazy stunt or two to get your indie film noticed. More…
Developing a Long Term SEO Strategy
As companies vie for the coveted top ten Google results for high traffic keywords and Google constantly adjusts its algorithms and methods, it takes a full time effort to stay competitive. Most small businesses don’t have the resources to devote even 20 hours a week to SEO efforts, let alone hire a team of full time experts. So, is it futile then to even try? More…
